Today's global challenges require a new mindset toward value creation, one where the goal of profit-making is expanded to a broader definition of wealth creation. Business as usual will not work and tomorrow's companies must redefine their processes to balance both their shareholders and society's needs. Beyond developing new products and services, the processes underlying business are changing. Companies now co-create their strategies with a wide variety of stakeholders, including employees, customers, activists, shareholders, and NGO leaders.

The inaugural Financial Times/JustMeans Social Innovation Awards will showcase those companies and people that are shaping this new world of sustainable business.

A competitive application process will determine awards in two different areas, an award for companies one for individuals:

Most Innovative Social and Environmental Strategy/Program – This award will be given to companies that demonstrate progressive thinking in weaving social and environmental innovation through their core strategy. Applications can showcase a product, service, program, or strategy. Awards will given to one company in each of the following three categories:

- Large company (revenues in >$500MM)
- Small to medium company (revenues >$5MM and <=$500MM)
- One startup company (revenues > $500,000 and < $5MM)

For more information on the 2009 FT Sustainable Business, Responsible Investing Conference,